Email marketing is all the communication between a company and your contacts or customers by email. Email marketing activities can be developed in text or HTML and include products, promotions, content, etc. Typically, the message is sent using an email trigger tool.

What is Email Marketing? According to data from the Statista website, the number of global email users will reach 2.9 billion in 2019, corresponding to more than a third of the total population. Your company's target audience is likely to be these people, right? The history of email marketing began in the late 1970s, when Gary Thuerk, marketing manager at Digital Equipment Corp, sent 400 emails to promote the company's computers and reached $ 13 million in sales. But it was only in the 1990s that the Internet popularized email marketing.

To conduct email marketing effectively and avoid spam boxes, it is important to follow good practices. This opened the door to new forms of communication, but it also led to spam - so they were created rules to protect consumers from that behavior. In the 2000s, it was clear that it was not enough to send e-mails without consider the recipient or the content. Since then, it can be understood that for conducting effective email marketing and not ending up in a spam box is important to follow good practices.

The emergence of technologies such as smartphones and the emergence of new relationships like social media have also impacted email marketing. However, whatever technology is adopted, it is known that it is very important to be attentive to the needs of each user when receiving emails. Therefore, starting from the mass communication, a strategy of relationship with potential clients and customers. Nowadays, marketing automation tools (like RD Station Marketing) use a strategic method of email marketing to perform advanced segmentation and analysis of emails sent. To learn more, also read our e-book "Guide to Email Marketing". It is free, just fill out the form below to access.

Advantages of Email Marketing Many people even say that with the growth of social media, email marketing is coming to an end, but this is not true. This is because people fully integrate email into their lives: it’s the simplest and most basic thing that anyone can get on the Internet. Lots of people go further and even feel helpless with its use, spending all their time opening your mailboxes and checking each new message that receive. There is no doubt that, for example, social networks are a good way in disseminate information and attract customers. However, compared to e-mail, these channels are often viewed with more informality and less commitment.

People are not required to see all posts on the page company Facebook pages that follow, they don’t even need to read all the blog posts of your favorite brands. In addition, it becomes more difficult to keep up with all updates posted on social media. E-mails are generally checked carefully every days. Although we all have to deal with unwanted spam, if the person signs the content of your company and knows that it is related to your content, the tendency to open and read your email is very strong. Therefore, the proper use of email marketing is a very effective weapon for maintaining the relationship with people, whether they are current or potential customers interested parties. This is an asset that must be carefully cultivated and explored over time, but the result is worth the effort.

Email Marketing Tools If your company starts digital marketing, you may have some difficulties to send emails on a large scale or manage large contact lists. THE Email marketing software can ease that pain. Some things you can do with email marketing software: Segment your contacts: have full control over the audience that will receive your emails; Create effective layouts: help create email designs and reproducible templates; Automatically start advertising campaigns: improve efficiency and efficiency of sending emails; Tracking the effects of the trigger: View the number of openings and clicks in the campaign and other statistics. Before choosing a tool, the two main questions that companies should do at the moment are "What are my goals for marketing by "What" What features does your company really need to achieve these goals?" Do you want to know how to implement and improve your company's Email marketing? In between contact us!

So, did you like our tips? Be sure to use our tips in your projects and most importantly, don't be limit, this sales funnel process can be as long as you want, always innovating and proposing new products this is how you get the results. Be sure to contact our team, in case of doubt, contact us, we would like to be able to help you towards success.

Towards success, Thiago R.