From small to large, what keeps it open is money. A short time ago the only chance to make sales was only in the physical store, but with technological developments the online environment has changed the way of paying, receiving the product and especially selling. E-commerce (in Portuguese, electronic commerce) is a form of commerce where business and financial transactions are carried out online and with the help of technological devices, such as computers, smartphones and the like. It seems like a very simple thing, but believe me, it is not. Do you know any e-commerce? Have you ever made an online purchase? By what means do you prefer to carry out your transactions? In fact, technology has come to change the way of selling and buying, and we can make a brief conclusion that whoever does not adapt will be left behind.

How is an e-commerce? E-commerce can contain several sales channels. The most accessed is the virtual store, but there are marketplaces, sales on social networks and even by email marketing. The structure of an e-commerce works as follows:
Product display: There is a whole strategy for your audience to be attracted by your product, whether by content on social networks or calls by email, besides, Google search helps a lot in this part. That is why it is so important to invest in your company's SEO. If you don't know what it is, click on this link and see our article: “How to be on the first page in Google search? Meet SEO. ”
Payment: After you have exposed your product, caught the attention of your customers and captured it, now it will be time to complete the purchase and complete the sale.
Delivery of goods: And finally, the delivery of the goods. For this, the company needs to have a high capacity in the logistics sector and be prepared for any situation. For products and services provided online the scheme is different. For this we indicate an investment in an agency, in the act of hiring everything is cleaned up and explained in the best possible way. In addition, there is a follow-up and consultancy to know where and when the company can improve. Remembering, everything needs to be studied, from the content creation process, to delivery. In one of the virtual stores, it will be displayed (as it would be in a showcase). The customer who is looking to buy will filter the product and choose the one they like best. In these "showcases" photos or videos are usually inserted to demonstrate the quality, design and colors of the product. In this, if the customer likes it, he can add it to the cart and finalize the purchase or simply skip to the payment part.

Payment process. Each company has a peculiarity, each company needs to study a different form of payment, so that in the future it does not become a headache for the company. It is certainly good to research, analyze and define which form of payment will be best for the company!

Examples of e-commerce. So far, we have explained what an e-commerce is, the payment process and now we will understand what types we have. Before that, know that there you can sell between physical or digital products (ebooks, courses and digital tools). The digital market is very broad and the reach is even greater. Let's imagine, for example, a hairdressing salon that offers a cut course and the reach of this company is in one city, only. We can turn this into an online course and sell. These and other alternatives that Digital Marketing offers your company.
Marketplaces The marketplaces function as a virtual mall, where the company provides space for brands to sell. Thus, competition is established and the customer chooses the product that certainly suits him. We can mention Amazon, Submarino and Lojas Americanas.
E-commerce B2C is a business model, in which the company targets the end consumer. Therefore, the only way is to sell to the final consumer and the vast majority of stores are embedded in this type of business. B2B is also a business model, however, its purpose is different. Within e-commerce companies make transactions with each other, and this can mean resale, transformation or consumption.

What are the advantages of virtual commerce? Building an online sales place for your company is very advantageous. Cost reduction:
There is no need to maintain a physical store, just have a place to store and dispatch orders. What's more, the cost of keeping an online store open is lower than that of maintaining a physical store.
Reach: Everything depends on your availability and willingness to invest. Online commerce is a wide market, you can sell in your city or even in a different state (unless your product is perishable).
Metrics: Unlike the physical store, some platforms provide metrics to know the number of people who viewed your product, also those who sent the product to the cart, but gave up.
Comfort for the customer: Better than serving is leaving the customer free to choose the product he wants, in addition, he buys at the time and place he wants. And if all goes well, your company will have another loyal customer.

Take a test and draw your own conclusions, the digital world is there to help your company place itself in the digital market in a different way. And anyone who doesn't adapt will be left behind! That's it for today, what did you think of our tips? Be sure to check out our other posts, there is a lot of quality content for you who want to learn more about digital marketing. In case of doubt, contact one of our consultants.
Best regards until the next post. Thiago R.